A Qualitative Approach to Understanding Adoption or Resistance of Long-standing Belief Systems within the Equine Industry
Long-standing belief systems are embedded both culturally and historically within the equine industry. A new belief system has been introduced into this industry causing friction to the traditional beliefs. The interviews under analysis are in pursuance of uncovering the possible reasons why people are resisting change or adopting a new belief system.
Unmanned Aerial Vehicles (UASs), best known as Drones, are of ever-increasing popularity, and have given birth to an entirely new industry that encompasses the design, manufacturing, distribution, training, operation, and reporting on developments related to UASs. In addition, UASs augment many pre-existing industries, providing more efficient and effective solutions to a range of industry challenges.