A Qualitative Approach to Understanding Adoption or Resistance of Long-standing Belief Systems within the Equine Industry
Long-standing belief systems are embedded both culturally and historically within the equine industry. A new belief system has been introduced into this industry causing friction to the traditional beliefs. The interviews under analysis are in pursuance of uncovering the possible reasons why people are resisting change or adopting a new belief system.
It seems obvious that a culture of innovation would be good for a company’s performance. Unfortunately, accounting standards don’t allow for intangible assets, such as innovation, to appear on the balance sheet. Why then should a Culture of Innovation be measured, valued and managed, if the financial results are meaningless to executive management?