Category «Article»

Innovative Companies’ Approach to Innovation Strategy

There is growing interest in the global marketplace on innovation. For example, Tesla dominates Electric Vehicle (EV) sales but is losing market share to more affordable EVs from competitors, including Ford and Hyundai.

Thematic Narrative Research to Explore the Traits that Help Shape an Innovator, Entrepreneur, and Philanthropist

This study outlines the use of a phenomenological interviewing process, as defined by Irving Seidman (Seidman, 2019), to explore the traits that contribute to shaping an individual as an innovator, entrepreneur, and philanthropist.

Crowdsourced Online Biometric Studies: Is the juice worth the squeeze?

While promising, online biometric studies with crowdsourced participants have vagaries that can limit success. This paper shares researcher experience with biometric online data collection and a study that compared the differences of online and lab-based eye tracking (ET) and facial expression (FE) data.

What strategies can motivate businesses to consider implementing ESG?

ESG (environmental, social, and governance) continues to evolve and there is no agreement as to whether it can coexist with profit maximization goals. As a result, some businesses have not been fully committed to ESG, and progress toward global sustainability has been less than optimal. This research explores the strategies that can motivate businesses to …

Multi-factor Modeling as an Enabler of Supply Chain Risk Management

Supply chains of large-scale, technologically complex products rely on a vast network of suppliers. While supply chain efficiency has improved with the expansion of globalization, supply chain resiliency appears to have worsened. Some would argue, in light of the effects of a global pandemic and war in Eastern Europe, that supply chains have become increasingly …

Assessing marketing strategy: Towards an integrated Maturity Model

Maturity models are a simple but powerful tool applied across an ample range of business disciplines. Originally emerging out of quality management and software engineering, these conceptual models help assess the quality of certain processes or strategies; and identify opportunities and actions needed to move to the next stage in maturity (Wendler, 2012). However, there …

Social Exchange Theory: Supporting Frameworks for Innovation

In their efforts to remain competitive, organizations are routinely faced with the challenge of adapting to changeable environments and ensuring employees possess the necessary skills to compete. However, businesses often must contend with forces, whether internally or externally generated, that tend to discourage or undermine innovation, leaving practitioners to question how their organizations may effectively …

Employee Attrition in Pharmaceutical Sales: ASA Theory

Work values shifted in the face of profits versus layoffs during the Covid 19 pandemic. Without learning opportunities to stay engaged, employees working from home were intellectually stunted and flailing to find inspiration. Business as usual now needed the new leader to emerge in a virtual environment.

Rethinking Disruptive and Social Innovation: The Impact Model

The leadership literature often emphasizes innovation coupled with disruption as a source of competitive advantage based on the assumption that, without it, organizations constrain social progress in organizations. We identify a new model that comprehensively considers not only disruptive innovation but also the social impact of future decision-making.