Tag «Elaborated Action Design Research (EADR)»

An Innovative Approach to Sales Lead Generation Using Machine Learning

Using the eADR research method we address a problem of practice in the U.S. staffing industry which is the need for more innovative sales lead generation solutions. Working with a leading U.S staffing firm, we designed and implemented a solution that allows the partner firm to discover new leads.

Introducing a Mobile Health Care Platform in an Underserved Rural Population: Reducing Assimilations Gaps on Adoption and Use via Nudges

This research presents a process for influencing assimilation gaps in healthcare platforms, establishing a methodology that extends the quantifiable practice of traditional assimilation gaps, to multi-level assimilation gaps.

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