Tag «Motivation»

What strategies can motivate businesses to consider implementing ESG?

ESG (environmental, social, and governance) continues to evolve and there is no agreement as to whether it can coexist with profit maximization goals. As a result, some businesses have not been fully committed to ESG, and progress toward global sustainability has been less than optimal. This research explores the strategies that can motivate businesses to …

Development of a Theory That Explains Why Funders of Reward-Based Crowdfunding Campaigns Cancel or Decrease Previously Made Pledges

Crowdfunding research has primarily been composed of attempts to identify crowdfunding performance and success factors. A research gap exists concerning funder motivations and behaviors as well as the dynamics that occur with pledge changes during crowdfunding campaigns. Therefore, understanding funder motivations and pledging behaviors during reward-based crowdfunding campaigns was the focus of this inquiry.